Project Overview
We are fortunate to have built an ongoing relationship with the team at Subway Taiwan. When they approached with this new project we were excited to make something special.
These types of projects always need to start with an anchoring idea, often a tagline or main message will be provided by the brand, and we will get to work on creating a story that supports the message.
For this project we thought it would be fun to create a number of real life situations, that are mildly annoying but everyone can relate too, and that although those decisions are not easy, choosing Subway always is.
From an idea to a shot.
As we continue to grow as a company, we have found that the more work we put into pre-production the smoother the shooting day will be, which results in a better final video. For these videos the pre-production focused on developing storyboards. This not only helped us to plan out the shots, but also with the timing and beats of the final videos.
We are really proud of the side by side shots of storyboards to final video:
Final Touches
Once the edit is locked in and confirmed, the final touch comes from our in-house colorist.
Here we can see what the video looks like from raw format to final color.
We believe that you can infuse the brand identity throughout all aspects of the video, and with any animation there is always an opportunity to add a little touch. For this classic Subway tagline we worked with our animator to bring in a little smile and wink so it would have that added touch.
Team & Gear
Services:
Creative concept
Cinematography
Editing (Color and animation
Audio Capture & Sound Design
Equipment
Black Magic 6k
Tokina Vista Prime lens
Timeline
2 weeks pre production
2 days - Filming
2 weeks - Final Edit
Team
Director Assistant Director
DP Gaffer
Producer Stylist
Animator Editor
