Strike Missions
Short- Form Videos:
Hero Video:
A Strike Mission is more than a surf trip.
It’s a mindset.
A strike mission is what happens when the swell hits, the snow dumps, or the night promises something unforgettable — and you go.
No planning. No hesitation. Just instinct and motion.
West Peak drinkers get that feeling.
Whether it's hopping a flight to chase waves, driving through the night for a powder day, or saying yes to a random concert that becomes a core memory—they all live for their own version of the strike mission.
The Project:
A content series that highlights the spontaneity, the passion, and the unshakable drive behind West Peak’s community—told through high-energy visuals and personal stories that feel like your best friend just texted: “Let’s Fuckin’ go.”
The Goal:
To make West Peak synonymous with the moment you say yes.
To build community, deepen brand identity, and tell authentic stories that reflect the spirit behind the can.
Here’s what that looks like:
High-quality still imagery
We’ll generate a range of stills—some specific to the project story, others designed as evergreen brand assets. These can be used across print, web, and social platforms.Multiple short-form videos
We’ll create a suite of reels (both evergreen and campaign-specific) optimized for Instagram, Facebook, TikTok, and more—tailored to different formats like Stories, Reels, and Ads.Behind-the-scenes & brand personality content
Think raw, funny, spontaneous moments that capture the spirit of West Peak. This content builds authenticity and brand connection—great for ongoing engagement and promo throughout the project lifecycle.Hero Video (3–4 mins)
The crown jewel. A beautifully shot, emotionally resonant long-form video that lives on YouTube and serves as a deeper connection point for West Peak’s core audience. Something worth watching—and sharing.
This layered content strategy means the Strike Mission project isn’t just one story—it’s a launchpad for months of engaging, high-impact content.